Owned By All (OBA) Explained
What is OBA?
Create Creative Destruction
OBA is more than a company, it is a network of companies, each utilising the OBA brand alongside their own. With a commitment to sustainability, innovation, redistribution of profit, inclusivity and democratic values, OBA stands at the forefront of a transformative movement that can re-define the planet.
For 20 years I have dedicated my life to a vision for a better world for all living beings. Through a process of creative destruction, it’s within our power to utterly dismantle the current power structure and rebuild something owned by all. OBA can help transform this planet. Let’s go!
The Everything & Everyone Company
Imagine an unlimited global network of businesses where the boundaries of ownership extend beyond borders. From self-spurred innovative startups to long-established enterprises. Be it technology, retail, healthcare, or services—every sector becomes an avenue for shared ownership and collective growth.
OBA: The Everything & Everyone company isn’t just a concept; it’s an invitation to redefine how we view ownership and commerce. It’s a call to individuals, entrepreneurs, and businesses worldwide to embark on a journey that transcends individual gain.
With OBA, ownership isn’t limited—it’s boundless. The power to own shares in any and every company resonates with the belief that when we all own, we all thrive. Welcome to a world where ownership knows no limits, and the potential for positive change is owned by all.
The Company Owned
By All Living Beings
This collective ownership model stands as a testament to unity, transcending societal, geographical, and species boundaries. This shared ownership is more than symbolic; it becomes a catalyst for empowerment, intertwining the destinies of individuals and ecosystems.

Democratically Redistributed Profit
The AI & Automation Artists
We aren't just using Artificial Intelligence; we're pioneers in weaponising AI to automate EVERYTHING for the benefit of EVERYONE.


The Worlds Most Transparent Company
OBA Real-Time
Our innovative automation processes mean we can show all of our revenue, costs, assets, and profits for every OBA partnering business in the OBA Network in real-time, making us the most transparent company in the world.

Earn Points Everywhere
From products to services, events to bookings, the OBA Clubcard redefines the way you experience the world of commerce. Embrace a universe where every purchase propels you closer to exclusive benefits and extraordinary savings.
The Worlds Greatest Rewards Programme EVER
Access special prices, exclusive promotions, early access, and free services, all while fuelling the growth of new OBA businesses, as every PLUS subscription funds the OBA Investment Fund.
As you enjoy unparalleled advantages, you contribute to the flourishing of innovative ventures worldwide. Join the OBA Clubcard PLUS and unlock a world of benefits while shaping a brighter entrepreneurial landscape.

The People & Planet Company
Purpose Points is a OBA Network wide points programme which helps users identify product choices with the least footprint, and awards them 'Purpose Points' for choosing them. They can later redeem these points for rewards in the Purpose Points reward store.
Soon, every OBA partner business will access cutting-edge, AI-driven automation tools, tracking every aspect of their operations, from carbon footprint to waste reduction. With transparency and accountability, OBA leads the charge in redefining industries through conscious consumption, responsible resource management, and eco-conscious product offerings.

De-Centralised
Investment
With an unwavering commitment to democratized access, AI-driven processes, and community-powered support, we're igniting a transformative era for aspiring entrepreneurs, regardless of their location.
OBA's portal invites dreamers from every corner of the globe to bring their ideas to life. From remote villages to bustling cities, any entrepreneur can apply to join OBA, propelled by the vision of shared ownership and collective progress.
The Great Startup
OBA's portal isn't just a platform; it's a movement, a revolution that thrives on shared aspirations, technological empowerment, and the unshakable belief in a future that belongs to all.
Join us in sculpting a world where ideas flourish, businesses thrive, and a global network of dreamers powers a brighter, more inclusive tomorrow.
Joseph Schumpeter
Capitalism, Socialism & Democracy – 1942
The book popularized the term ‘creative destruction’ to describe the innovative entry by entrepreneurs as a force that destroys the value of established companies even if they have enjoyed some degree of monopoly power.
Creative Destruction is the process of innovation and technological change that leads to the destruction of existing economic structures. Schumpeter believed that it is this innovative quality that makes capitalism the best economic system.
Schumpeter noted, that because of the significant barriers to entry that keep big companies in positions of power, new entrants have to be radically different: ensuring fundamental improvement is achieved.
“The kind of competition that counts – the new commodity, the new technology, the new source of supply, the new type of organisation, which strikes not at the margins of profits and the outputs of the existing firms, but at their foundations and their very lives.”
Long-Wave Innovation Cycles
Creative Destruction: The Book
With unflinching honesty, Appleyard dissects the current state of affairs, exposing the fault lines of conventional systems. Appleyard’s analysis isn’t just critical—it’s a call for transformation.
But this isn’t a book of despair, or intellectual hyperbole; it’s an in-action blueprint for hope. “Creative Destruction” reveals how Owned By All (OBA) emerges as a beacon of positive change. The shared ownership model, coupled with cutting-edge technology, presents a path where innovation and sustainability are not opposing forces, but potent allies. Appleyard’s vision is pragmatic, and already rapidly advancing.
It’s a highly-specific manifesto for every individual, entrepreneur, and visionary ready to dismantle the old and co-create the new. With OBA as the driving force, Appleyard’s narrative paints a future where creative destruction rebuilds a world that thrives—economically, ethically, and ecologically.



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